For those who’ve been with Oh Clementine for years and those who just found us, we realized something recently.
You wear our pieces every day. You layer them, gift them, travel with them, live in them.
But you might not fully know the story behind the two people designing them.
So this week, we’re doing something a little different...a sit-down style conversation with our founders, Lexi and Takael.
Let's start at the beginning. How did Oh Clementine come to life?
Lexi: It started with a simple idea, jewelry should be worn, not saved. I’ve always loved pieces that feel effortless but still intentional. I wanted to help create designs you could put on in the morning and forget about...in the best way. Plus, also create statement pieces that stand out!
Takael: We saw a gap between “special occasion” jewelry and everyday pieces. We wanted to create something that lived in that in-between, elevated but wearable. Something you never have to take off. Something that won't irritate your ears or tarnish!
Here are a few of our first designs that have stuck around. Our OG rainbow and our Tulip stud.
What was most important to you when building the brand?
Lexi: Longevity. Not just in quality, but in style. We don’t design for a moment, we design for years.
Takael: And community. From the beginning, we didn’t want this to feel like a distant brand. The customers shape what we create. The pieces you love most influence future designs more than people realize.
Speaking of designs...we have had some fun redesigns of our logo!
How would you describe the Oh Clem woman?
Lexi: Confident, but understated. She doesn’t need loud pieces to make an impression. Loves to create beautiful stacks!
Takael: She’s intentional. Even if her look is minimal, it’s never accidental. Loves community!
Some of our stack packs are inspired or suggested by our customers!
Why do you always talk about jewelry being “meant to be worn”?
Lexi: Because we genuinely believe that. Jewelry shouldn’t sit in a box waiting for a “right” moment. The right moment is today...running errands, going to dinner, showing up to work, taking care of your kids.
Takael: When we see customers wearing the same necklace in vacation photos, work meetings, birthdays that’s everything. We want to create jewelry our customers can live in. That’s the goal.
What do you think surprises customers most about running the brand?
Lexi: How hands-on we still are. Every live. Every launch, every detail we’re involved. Every restock request, our community feed.
Takael: And how much we pay attention. We see when something sells out quickly. We see when you keep restocking the same staple. That feedback loop is constant.
What’s your favorite thing about long-time customers?
Lexi: Seeing the evolution. When someone starts with one simple piece…and then slowly builds their stack over the years.
Takael: It feels personal. When someone trusts us enough to keep coming back that’s not something we take lightly.
What do you hope people feel when they wear Oh Clementine?
Lexi: Effortless. Earrings that won't irritate, that won't tarnish, and that make our customers feel cute!
Takael: Like themselves! But with super cute earrings in their ears or necklaces around their neck!
To everyone who has supported us whether you’ve been here since the early days or just added your first piece, thank you for wearing Oh Clem in your everyday life.
We appreciate you so much!